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It would be a better Interwebs if this were true September 26, 2008

Posted by Wade Rockett in Intarweb.
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(xkcd via Cindy)

James Wyatt at the Art of the Dungeon Master panel September 2, 2008

Posted by Wade Rockett in Miscellany.
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I need to finish my time machine so I can go back and tell my 14-year-old self that someday he’ll be in the same room as the guy who wrote the Dungeon Master’s Guide.

Taken at PAX 2008 by Cassie Wallender, who is a swell dame.

Barack Obama Has A Theremin August 25, 2008

Posted by Wade Rockett in Miscellany.
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OOOoooooweeeEEEEEEEOOoooooo…

(Via theMetz)

Dancing with Matt August 22, 2008

Posted by Wade Rockett in Intarweb, Life.
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I’m in the back, on the left. You really can’t make me out at all, but I’m there.

Who the hell is Matt?

Pro PR Tips from CNET’s Rafe Needleman on Twitter August 21, 2008

Posted by Wade Rockett in Work.
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CNET’s Rafe Needleman occasionally posts “Pro PR Tips” on his Twitter account. If you’re a PR person who’s pitching Rafe, or who might someday, it would be a swell idea to follow him. (UPDATE 8/27: Rafe’s official archive of his PR tips is at http://www.proprtips.com.)

Here’s what he’s Twittered so far (yes, there are two #6s):

  • Pro PR tip #8: Speakerphones suck.
  • Pro PR tip #7: Put your email address in your direct Twitters!
  • Pro PR tip #6: If a product reviewer contacts you with a criticism of something you just pitched, asking for an explanation, respond asap.
  • PR tip #6 Twitter pitch? Ok, but direct only, and provide link and reply email in the Tweet.
    • Afterward he Twittered, “@TDefren points out that PR ppl can’t pitch via D msg if I’m not following them. Good!”
  • Pro PR tip #5: A pitch on IM? Ugh. A least make sure I want to hear it before you start. Better yet: EMail (maybe this is just me).
  • Pro PR tip #4: “Webinar?” Err, no.
  • Pro PR Tip #3: You want me to do a 30-minute media audit on the phone? Bwahahaha.
  • Pro PR tip: If you talk to me on the phone and I ask you to follow up by email, do so *immediately*, while our call is still on my mind.
  • Pro PR tip: If you ask me what’s a good time to call, I will tell you a time when I know I am not available.

Another Tweet worth keeping in mind:

  • Once again, on the prowl for actual *innovation* and *usefulness* in new Web apps.

Behold the horror of the “shorts suit” July 31, 2008

Posted by Wade Rockett in Miscellany.
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When reading comic books, I was always fascinated by the villains who wanted to blow up the world. What sin of humanity could be so egregious as to make someone believe that the only solution was to bring about the end of the Earth?

Okay, yeah. I guess I sort of see their point.

(Via @gruber)

Is your town hotter than Hell? Have some chicken wings! June 30, 2008

Posted by Wade Rockett in Miscellany.
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In honor of the spicy, bold taste of the brand’s signature KFC Hot Wings, the world’s largest chicken chain announced today that Americans living in cities and towns that record temperatures hotter than those in Hell, Mich., have a chance to win free Hot Wings. The “Hotter than Hell” offer is for a five-day period beginning today and ending July 4.

Via Food Industry Market (Disclosure: KFC is a client of my agency)

WordPress theme for your evil business blog June 27, 2008

Posted by Wade Rockett in Intarweb, Technology.
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Evil Corporate WordPress Theme

This awesome WordPress theme makes me desperately want to start a business blog with the tagline “I am going to kill ALL OF YOU.”

Via Kung Fu Grippe.

Canada is preserving artifacts from my childhood June 23, 2008

Posted by Wade Rockett in Miscellany.
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During a recent business trip to Vancouver — my first visit to Canada — I stopped at a Safeway to see if I could find a boxed pastry that a Canadian friend of mine told me to look out for. I saw no Passion Flakies there, but when I took a turn through the cereal aisle I was seized with a sense of profound disorientation as I beheld something I haven’t seen since I was a kid in the 70s: Sugar Crisp cereal.

Sometime after 1979 (Lazyweb?) the cereal’s name was changed to “Super Golden Crisp” in the U.S. But not, apparently, in Canada.

Given how taboo the word “sugar” is in kid’s products now, the Canadian version felt kind of subversive to me. It opened a window onto an alternate world of strange possibilities, where the names of foods highlight their main ingredients instead of concealing them.

Player. June 15, 2008

Posted by Wade Rockett in Geek.
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Me with my new copy of the 4th Edition D&D Player’s Handbook. The last time I bought one was 1980.